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IPhone users tend to switch to Samsung

Specifically, according to the statistics of CNET page taken from BankMyCell smartphone exchange service, iPhone purchase rate has decreased by 15.2% compared to 2018. Statistics including iPhone upgrade cycle are calculated by all Both BankMyCell smartphone exchange transactions have been collected since October 2018.

Samsung is said to be benefiting from a significant reduction in iPhone user loyalty for Apple.

Statistics show that up to 26% of iPhone X users change their phones for other brand smartphones and only 7.7% of Galaxy S9 users switch to Apple iPhones. Statistics also show that 92.3% of those who bought Android smartphones continue to stay with this operating system.

It seems that Samsung is benefiting the most from the decline in user loyalty with Apple when 18% of iPhone transactions in June were all transferred to Samsung smartphones.


Using additional surveys from other companies, BankMyCell found that iPhone loyalty levels have reached their lowest level since 2011, at 73% - compared to the highest level of all time at 92% in 2017

However, readers do not rely on BankMyCell statistics because this smartphone exchange service only reaches about 38,000 people. This is just a very small part of millions of iPhone users around the world, readers should see the results of statistical data for reference only.

There have been reports in 2018 that the sales of the iPhone Xs and Xs Max duo had a good start, helping Apple's average selling price for the iPhone reach new heights.

However, in January 2019, CEO Tim Cook warned shareholders that the company is expected to reduce $ 9 billion in revenue due to declining iPhone demand, especially in China. Recently, iPhone sales in the first quarter in the Indian market fell 42% compared to the same period in 2018. Although sales declined, according to reports, Apple's entertainment business is growing and is catching up with Netflix.

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